Disney Celebrates Winnie The Pooh at 2013 PLUSH Show
GLENDALE, CA (June 7, 2013) — Disney Consumer Products (DCP) celebrated the world’s most lovable, huggable bear, Winnie the Pooh, by hosting the ‘Wonder and Wander with Winnie the Pooh’ experience at the PLUSH show. Families enjoyed storytelling, games, see the newest Winnie the Pooh inspired products, played the Wonder and Wander app, had a chance to snap a Winnie the Pooh-themed photo of their little one and take home a Winnie the Pooh plush toy. PLUSH, the luxury baby and toddler show was held at the Hyatt Regency Century Plaza in Los Angeles on June 9th.
During the PLUSH show, DCP hosted a fashion show featuring the latest Winnie the Pooh baby and toddler clothes, and announced the winner of the Winnie the Pooh “Storyteller of the Year” contest. PLUSH attendees entered to win a Winnie the Pooh themed nursery room make-over designed by Disney.
For more information visit www.plushshow.com
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world’s largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers’ homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around seven strategic brand priorities: Disney Baby & Classic Characters, Disney Media Networks & Games, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Disney Live Action Film, Marvel, and Lucasfilm. Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW’s growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney’s official shopping portals online are www.DisneyStore.comand www
PLUSH is a baby and toddler trade show dedicated to all the posh and eco-conscious retailers and parents who are continually setting the next big trend. Unlike other juvenile shows in the industry, PLUSH sets itself apart by being one step ahead, and selecting vendors that are worth the time and consideration. Jina Park uses endless research on what today’s modern parents are seeking and finds the best, most innovative, eco-friendly, and luxurious products on the market, and places them all in one location for retailers, consumers, and media. PLUSH adds the incredible dimension of entertainment and mainstream media coverage and A-list celebrity marketing opportunities to a juveniles industry show. PLUSH 2012 had The Honest Company’s Jessica Alba as their title sponsor, and previous celebrity hosts from 2011-2012 included Catt Sadler, Jason Kennedy, and John Salley.
This year the PLUSH 2013 show expanded to B2B with an luxury baby and toddler trade show on June 7th-8th and consumer show on June 9th, 2013 at the Hyatt Regency Century Plaza, Los Angeles, CA. For more information: plushshow.com.